Williamsport Rebrand

The Williamsport City Council asked the graphic design seniors at Penn College to present ideas for a rebrand of Williamsport to attract new visitors and residents as well as to show the growing potential of the city. My logo is of the city’s nickname WILPO. The main illustrative motif is the sunrise above the Susquehanna River representing new beginnings and a fresh perspective. The tagline “A Million More…” can be used in a diverse set of applications with a different word based on the context of the situation. The word “million” is a reference to the city’s history of 19th century millionaires during the lumber era. Pennsylvania College of Technology, Fall 2025. XD Link